Motivation, Self Efficacy, and Customer Satisfaction Among Bank Depositors

This research paper aspired to measure and analyze the current motivation, customer satisfaction and self-efficacy beliefs of customers concerning on services provided by South Bank Inc. Customer satisfaction in banking services is universally recognized. The findings suggest that depositors were motivated to open an account by bank’s security through a well-equipped security measures and manpower provided by the bank. The decision of the respondent to open an account is motivated by ability to prepare for unanticipated circumstances and that resources are readily available when the situation calls for it. Personnel are the greatest reason of customers’ satisfaction on the willingness of the employees to help customers. Educational background revealed significant relationship with self-efficacy.

Keywords: motivation of bank depositors, self-efficacy of bank customers, bank customer satisfaction, rural bank in the Philippines, bank products