Correlation Analysis of Campaign Materials’ Mode and Attributes Towards the Retention of The Respondents on Biodiversity Conservation in Carranglan, Nueva Ecija, Philippines

People need to connect with biodiversity and understand it to identify what can be done to slow and even reverse its loss. It is therefore vital to evaluate the efficiency of IEC campaigns within the country’s local and tribal communities. With the assistance of these instructional campaigns, it will boost awareness of the environment and assist change conduct by improving the participation of people, encouraging political choices that will safeguard the environment. This study was conducted mainly to distinguish the different mode of biodiversity conservation campaign used by the participants to determine the retention of the various campaign materials of a biodiversity conservation campaign. The questionnaire consisted of the method and characteristics of the IEC materials using a 5-point Likert scale to correctly assess the attitudes and views of the respondents regarding the effectiveness of the biodiversity campaign. Correlation analysis in Chi-Square was done to determine the relationship of the campaign modes and attributes with the retention of the biodiversity conservation campaign materials and strategies by the respondents. Results revealed that collateral materials, social media, and print media (brochures and posters) are effective instruments in the retention of participants on the relevance, significance, and effect of biodiversity conservation.

Keywords: Collateral materials, printed materials, social media, attribute, mode, biodiversity conservation, retention