Relationship between Social Media Use and Academic Performance of Pharmacy Students

The study aimed to determine the relationship between social media use and the academic performance of pharmacy  students.  The objectives specifically sought to determine the level of social media preferences and usage, ascertain the level of academic performance in terms of General Point Average (GPA), and correlate the academic performance and social media usage of the students.  The respondents were the pharmacy students enrolled in the first semester of Liceo de Cagayan University, consisting of first years, second years and, third years, in which sample size was using the random stratified sampling method. This study employed the descriptive-correlational quantitative research design that utilized a five-point Likert scale questionnaire checklist ranging from “Strongly Agree” to “Strongly Disagree” in a Google Form as the research instrument. Frequency, percentage distribution, average mean, and correlational analysis were used for the statistics. The findings of the study included that majority of the respondents rarely use social media. Twitter was the most preferred platform, Instagram being the second and Facebook as the least. In addition, most of them rarely took time to study for academics, but still many of the respondents have a satisfactory General Point Average (GPA). The study concluded that there is a significant relationship between social media use and academic performance.

Keywords: academic performance, online learning, pharmacy students, social media, social networking sites