Factors Influencing Online Shopping Intentions

Online shopping has become the in thing as it provides convenience to shoppers. This paper sought to determine the motivational and impeding factors that influence online purchasing intentions of online shoppers in terms of ease of use and perception of usefulness. Quantitative research design was used where ninety three (93) graduate students of Liceo de Cagayan University were sampled as respondents of the study. A survey questionnaire from the studies of Topalaglu (2012) and Rizwan and et al. (2014) was modified and adapted as the main data gathering tool of this study. Descriptive statistics, t-test and analysis of variance as well as multiple linear regression were used to organize the data in order to answer the research questions of the study. Findings revealed that convenience and variety of products were the motivational factors that significantly influenced the graduate students’ online purchasing intentions while security significantly influenced the graduate student-respondents’ view as impeding factor in their online purchasing intentions. Recommendations were presented to address management and consumer related concerns regarding online purchasing.

Keywords: Online purchasing intentions, motivational factors, impeding factors