Puto Bomber

This study aims at analyzing the feasibility of selling putos with a twist through an infusing variety of fillings within them. The typical puto sold in the market is given a new taste by adding fillings such as chocolate, ube, and coffee.  With the Filipinos’ fondness of light snacks, entrepreneurs found puto as having the potential to enter the market. With this, the threat that this native delicacy faces due to new entry of similar products in the market is lessened.  Consequently, it has become a hit business opportunity in the Philippines. An intensive study conducted by the researchers resulted in coming up with the ways of modifying the typical puto sold in the market.  Necessary ingredients were mixed and then the puto was steamed. At the six-minute mark of the process, the filling was infused. After the product had been made ready, it was sold on the market. Based on the results regarding the market feasibility, technical feasibility, management feasibility, and financial feasibility, Puto Bomber appeared to be highly viable considering the projected income that it will generate. Accordingly, the product will recover the Filipinos strong sense of maintaining and uplifting the Filipino food culture specifically, patronizing the native Filipino delicacies.

 

Keywords: Puto, Puto Bomber, Kakanin, Snacks