Ube Cream Delight

Ube, commonly known as “Purple Yamâ€, is the main ingredient of the product. Its source is abundant in Lanao del Sur where most of the researches come from. This study is designed to determine the feasibility of putting up a small enterprise that offers purely Ube products. The researchers conducted the market study, technical study, financial study and socio-economic study.  The purpose of the market study is to determine the target market and its supply and demand. The researchers conducted a survey in the nearby location in the form of giving away questionnaires which are to be answered by the respondents. The researchers calculated the total gap (difference between the demand and supply) which is used as a basis for the computation of the projected sales. The technical study aims to identify the equipment and supplies that are needed in the production, marketing and selling of the products. There is an elaboration of the production process and detailed information on the plant location, structure layout and raw materials. The water supply, electricity, waste disposal and labor requirements which are all significant in the process of making the product are also elaborated.  Tables relating to the product cost support the detailed illustrations of the product costing in the financial study. The researchers made an illustration of the projected financial statements to show the viability of gaining profit if the project proposal is implemented. The socio-economic study aims to emphasize the relation of the business to the community. There is an illustration of how the project could be an asset to the community such as: (1) it will contribute in the utilization of Ube, (2) creation of employment and payment of taxes that will result in an effective utilization of agricultural resources, (3) improvement of government’s effectiveness and (4) improvement of the quality of life. Findings showed that the product is highly marketable. The survey and financial study result to a positive outcome. Thus, the researchers are confident that the consumers will like to avail of it because of its cheap yet healthy characteristics.

 

Keywords: Ube, Purple Yam, Market Study, Technical Study, Financial Study, Socio-Economic Study)